New Study: Americans Want to Flush Less Water Down the Drain in Style
Mar 26, 2019
According to new consumer research conducted by Radius Global on behalf of Niagara Conservation®, creators of water-saving toilets that use Stealth® Technology, Americans place a priority on saving water with new toilets in their home, but don’t feel they should give up design in the name of water conservation. More than half (55 %) of Americans would prefer a toilet that is both stylish and conserves water over one that is only stylish, or only conserves water.
Consumers also place a high value on combining flushing power and performance with water conservation. Additional research conducted by SMS Research Advisors on behalf of Niagara in 2017 showed that 52 percent of consumers believe a toilet should be powerful while also conserving water.
When asked to rank features in order of importance, consumers consider water conservation as the most important aspect when thinking about a new toilet. Other essential features, in order of importance, are easy maintenance, innovation and performance, and finally style.
According to the EPA, toilets account for 30 percent of the total water usage in an average home. Water conserving toilets not only help the environment, but they can help save money on residential water bills as well. The EPA estimates that water conserving toilets, such as the Nano® Dual Flush toilet from Niagara, can reduce water usage up to 60 percent every year, lowering monthly water costs significantly and saving more than 13,000 gallons of water annually.
“Water conservation and reduced water bills make it an easy decision for homeowners, contractors and property managers to choose Niagara products,” said Niagara Executive Vice President, Carl Wehmeyer. “People have an interest in saving the environment – it’s the right thing to do – but they also want to save money while enjoying function and style in their home.”
Niagara’s newest dual-flush toilet, the Nano, is one of the most water efficient toilets available, using 77 percent less water than most other toilets on the market. The Nano offers users the option of a .5 or .8 GPF with the same power as the industry standard 1.6 GPF, a significant improvement over older toilets, which can use up to six gallons per flush. The Nano was also selected as one of This Old House’s “Top 20 New Bath Products for 2019.”
More than 31 million Americans agree that water conserving toilets save them the most money when it comes to water usage in their home, followed by water-saving shower heads and faucet aerators. They see it as the fourth highest cost-saving, environmentally friendly home item, behind energy-efficient insulation, LED light bulbs and smart thermostats.
Additional findings from the study show how different demographic groups view water conservation and style when it comes to their toilets:
More men (12 percent) than women (5 percent) said they would prefer a toilet that is only stylish
Those over 45 are more likely to rank water conservation as the most important aspect of a toilet versus those 44 and under
The majority of Americans age 18-24 prefer a toilet that is both stylish and conserves water
About Niagara Conservation
Niagara Conservation is leading the water revolution by saving the world’s water through everyday ingenuity. Niagara has re-engineered the flush for a high-power, low-maintenance, no-waste toilet. Chairman of the Board, William Cutler established Niagara Conservation in 1977 and the company is still family owned. Headquartered in Flower Mound, TX, Niagara supports the US and international markets.
More News and Articles
Dec 04, 2023
In an effort to combat water loss, a global collaboration involving organizations from the UK, US, and Mexico is launching a long-term project in Querétaro, Mexico. Utilizing actionable AI, the initiative aims to manage and conserve water resources across 350km …
Dec 01, 2023
A microtunnel boring machine (TBM) has arrived on Elizabeth Street to help deliver one of the biggest upgrades to Melbourne CBD’s sewer network in more than a century.
Nov 29, 2023
Researchers at MIT (Massachusetts Institute of Technology) have made a groundbreaking discovery that could change our understanding of evaporation, a ubiquitous process in our environment. They found that under certain conditions, light can directly cause evaporation without the need for …
Nov 27, 2023
NEW UNITRACC Construction Site Documentation: "Rehabilitation of a DN 400 Concrete Gravity Sewer with a SAERTEX-LINER® MULTI over a Length of 69 m" (CIPP)
New construction site documentation in the renovation section of the e-learning platform: Rehabilitation of a DN 400 concrete gravity sewer with CIPP lining using SAERTEX-LINER® MULTI, type S+ Standard. The objective of this rehabilitation measure was to enhance the structural …
Nov 27, 2023
Digitising water management
Nov 24, 2023
Budleigh Salterton is a popular and picturesque seaside town situated within the East Devon Area of Outstanding Natural Beauty. Located at the start of the stunning Jurassic Coast; a UNESCO World Heritage Site recognised for its outstanding rocks, fossils and …
Nov 22, 2023
Having been in business for 86 years, Interflow has proven it knows a thing or two about longevity. Right now, that requires an all-encompassing sustainability strategy, as Richard McCarthy, Interflow’s executive general manager southern region, explained.
Nov 20, 2023
An interview with Managing Director Robert Ristow
Nov 17, 2023
Tractebel and Aurecon forge strategic partnership to revolutionize dam projects in Queensland, Australia
Tractebel and Aurecon form a strategic alliance to revolutionize dam projects in Queensland, Australia, combining their global expertise and local knowledge to meet the rising demand for dam upgrades.
Nov 15, 2023
SA Water will use horizontal directional drilling (HDD) to assist in installing a section of pipe underneath the Melbourne to Adelaide rail corridor.
Nov 13, 2023
Saudi Arabia’s visionary city, Neom, is leading the way in sustainable water solutions with the construction of a desalination plant powered entirely by renewable energy.
Nov 10, 2023
Adept Civil Group has successfully delivered on a sewer reticulation extension project at the Charlemont Rise estate.