Rebrand Readies Technology Company for Growth
Mar 25, 2020
A new word enters the water technology lexicon in March with a bold rebrand by Servelec Technologies and recent acquisition, leak detection specialist Primayer. The two companies are now united under one brand and one name: Ovarro.
Ovarro is inspired by the name of Roman scholar Marcus Terentius Varro who was first to propose the honeycomb conjecture. He stated that a regular hexagonal grid or honeycomb pattern is the best way to divide a surface into regions of equal area with the shortest total perimeter.
Charles Darwin later commented that, “The honeycomb is a masterpiece of engineering. It is absolutely perfect in economising labour and wax.”
David Frost, chief executive of Ovarro said, “The water technology market is entering an extraordinarily vibrant phase, which we wanted to capture with the honeycomb theme of our rebrand. Exceptional efficiencies are sought by our customers and they will only be achieved through the collaborative efforts of a busy hive.
Looking ahead, Frost said, “Tightening regulatory drivers mean water utilities and municipalities around the world are expected to do more for less. There are also considerable strains on our natural resources and water losses through leakage are a massive issue. Our combined solutions tackle that head on.”
Ovarro is the new name for Servelec Technologies and Primayer. Ovarro's technology is used throughout the world to monitor, control and manage critical and national infrastructure. Our connected technology is always there, always on. Secure, proven, trusted; integrating seamlessly with our clients’ assets. Collecting and communicating data from some of the most remote locations and harshest environments on the planet.
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