American Water and The Water Research Foundation Announce PFAS Risk Communication Toolkits
Jan 06, 2023
Research on Informational Messaging Facilitates Customer Relations
“We’re excited to join with American Water and other partners in the release of these new PFAS communication toolkits as part of our broad PFAS research portfolio. There has never been a more important time for water professionals to communicate clearly about the presence of PFAS in the environment,” said Peter Grevatt, Chief Executive Officer of WRF.
Workshops, stakeholder engagement, and message testing were used to develop the toolkits. The first toolkit, focused on the concept of One Water, presents information describing where PFAS come from and how they enter the environment and impact drinking water and wastewater systems. The toolkit materials can be used to educate the public about the many products that contain PFAS and how they contribute to the routes of exposure to these compounds. Content was developed for utility use on websites, bill inserts, social media, brochures, and other communications platforms.
A second toolkit was developed for use in conjunction with the U.S. Environmental Protection Agency’s fifth Unregulated Contaminant Monitoring Rule (UCMR5), which requires sampling for 29 individual PFAS. This toolkit includes an instructional “How To” manual that helps water systems to design their own frequently asked questions (FAQs) documents to share with customers and stakeholders. The FAQs can also be used as the basis for other communication materials, including talking points for frontline employees, public information officers, and utility leaders. Every water system faces unique circumstances related to PFAS management and regulatory requirements; therefore, water systems can use the toolkit materials to refine their messaging by incorporating their specific system information
“As an industry leader, American Water is proud of its participation in The Water Research Foundation’s efforts to engage with other industry experts to understand and better explain PFAS and its presence in the environment,” said Cheryl Norton, Executive Vice President and Chief Operating Officer at American Water. “We’re confident that the assets developed by the entire team that delivered the toolkits for UCMR5 and One Water will assist our water and wastewater colleagues to accurately inform and educate their customers about PFAS.”
The materials in these toolkits are customizable by water systems and encompass a variety of outreach methods. Use of the toolkit materials can reinforce the utility/customer relationship and enhance water systems’ roles as sources of accurate information and environmental stewards for communities around the globe.
“Water quality and the safety of our customers and communities are a top priority at American Water. We are proud to have taken a leadership role, in collaboration with The Water Research Foundation, to develop educational messaging regarding PFAS that will position water and wastewater systems to be the trusted sources of truth for the communities they serve,” added Lynda DiMenna, Chief Environmental and Safety Officer at American Water.
This project was funded by WRF and the American Water Works Association, and the research team was comprised of communications and technical experts from American Water, Hazen and Sawyer, and CDM Smith.
More News and Articles
Mar 29, 2023
Water management: Spain invests nearly 23 billion euros
The Spanish government improves its water management and will invest nearly 23 billion euros to comply with European Water Directives.
Mar 27, 2023
UN World Water Day 2023: How municipalities can accelerate the water transformation
The United Nations is proclaiming the motto “Accelerating Change” for World Water Day on 22 March. The message: because the pressure on drinking water reserves is increasing worldwide, the change towards sustainable water use must be accelerated.
Mar 24, 2023
Innovative technologies remove pharmaceutical residues from wastewater
Every year on 22 March, World Water Day reminds us of the importance of one of the most important resources of life. Almost two-thirds of our planet is covered with water, but not even three percent is drinkable freshwater. Every …
Mar 22, 2023
Delivering sustainable solutions to solve water challenges
With British Water’s conference on creating a more sustainable water sector approaching, Stephen Kennedy, head of digital and innovation at MWH Treatment shares his views on celebrating recent successes in creating a more sustainable sector while also discussing the challenge …
Mar 20, 2023
Supporting the National Water Strategy through scientific research
This month, the federal government of Germany introduced the first National Water Strategy. “With this strategy, the federal government is shining a spotlight on the necessity of integrated water resource management, serving as a leading example of resource use in …
Mar 17, 2023
Trenchless manufacturer celebrates installation of 100,000th liner
SAERTEX multiCom®’s trenchless pipe relining product, SAERTEX-LINER, has been installed for the 100,000th time.
Mar 15, 2023
Versatile electric pipe-cutter makes UK debut
The first all-electric battery-operated lateral pipe-cutter to enter the UK market has secured sole distribution with pipeline equipment specialist Ant Hire Solutions.
Mar 13, 2023
Spring collaborates with Microsoft and Impact X on water innovation
The water sector’s innovation centre of excellence – Spring - is collaborating with Microsoft and Impact X on a new initiative to make tools and funding available for start-ups to accelerate their companies.
Mar 10, 2023
State of Global Water Resources report informs on rivers, land water storage and glaciers
WMO reports on freshwater availability in a changing climate
Mar 08, 2023
Australia: Centenarian sewer gets after-dark upgrade
Over 100 years since its inception, Brisbane’s S1 Main Sewer has undergone a seven-year upgrade.
Mar 06, 2023
UKWIR gives access to hundreds of water sector research reports
UK Water Industry Research (UKWIR) is providing free access to over 1,000 of its water sector research reports aimed at helping to improve water and wastewater services for customers, and protecting the environment.
Mar 03, 2023
Sector must challenge public misconceptions through engagement
The water sector must tackle “unfair criticisms” by sharing more about the great work it delivers, Yorkshire Water’s chief executive, Nicola Shaw, told attendees at British Water’s Better Together reception in Hull.
Senior Director, External Communications
1 Water St
NJ 08102 Camden